Be Rooted: Brand Profile
Be Rooted is a Black-owned stationery brand founded by Jasmin Foster to center representation and affirmation in everyday tools. The brand’s artwork celebrates women of color and blends uplifting messages with practical formats across planners, journals, and desk accessories. Collections span undated planners for flexible starts, dated/daily structures for routine lovers, lined and spiraled journals, and work-ready padfolios and techfolios—making it easy to build a cohesive, inspiring desk setup.
What stands out:
- Inclusive artwork and affirmations woven into functional layouts
- Category depth: undated and dated planners, journals, padfolios, notepads, pens
- Giftable pricing with bundles and back-to-school sets
Standout Product Examples
1) Undated Planners (Most Flexible)
- Best for: New routines, project cycles, academic schedules
- Why it’s great: Start anytime. Weekly overview keeps goals visible while leaving room for notes and habit tracking.
- Practical tip: Pair with a matching journal to capture reflections separate from tasks.
- Example: “Unapologetically Me” undated planner
- Where to shop: Shop Be Rooted

2) Dated/Daily Planners (Maximum Structure)
- Best for: Busy professionals, students with full schedules
- Why it’s great: Day-per-page space for appointments, priority lists, and notes; helps reduce overwhelm.
- Practical tip: Batch similar tasks and use time blocks to protect focus.
- Where to shop: Shop Be Rooted
3) Lined & Spiraled Journals (Self-Care Favorite)
- Best for: Building a reflective habit, stress reduction
- Why it’s great: Prompted pages for gratitude, intention setting, and mindful check-ins.
- Practical tip: Keep it bedside and write for 3 minutes nightly to cement the habit.
- Example: “Stand in Power” lined & spiraled journal
- Where to shop: Shop Be Rooted

4) Padfolios & Notepads (Work/Study System)
- Best for: Sprints, exam prep, launches, goal tracking
- Why it’s great: Task prioritization with weekly review helps you iterate and improve.
- Practical tip: End each week with a quick “start/stop/continue” reflection.
- Example: “Daily Focus” padfolio
- Where to shop: Shop Be Rooted
Desk Accessories to Complete the Setup
- Desk pad or notepad set: Capture quick tasks and prevent desk clutter
- Sticky notes and tabs: Color-code projects and make your planner scannable
- Pens/pen case: Keep a dedicated writing kit with 2–3 colors (tasks, notes, highlights)
- Journals stack: Separate work, personal, and wellness in their own notebooks
Shop accessories: Be Rooted desk accessories
How to Choose the Right Be Rooted Planner
- Format: Daily for structure; weekly for overview; undated for flexibility
- Size: A5 or similar for portability; larger for desk-based planning
- Paper: Choose thicker paper if you use gel/highlighters to avoid bleed-through
- Aesthetic: Pick a cover that motivates you—you’ll use it more
Suggested Setups (Quick Wins)
- Remote Work Kit: Undated weekly planner + desk pad + sticky tabs
- Student Kit: Daily planner + productivity journal + pen set
- Wellness Kit: Gratitude journal + bedtime notepad + soft-tip pens
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Final Thoughts
Be Rooted’s blend of function and affirming design makes planning feel more intentional—and more fun. Whether you’re refreshing your workspace or gifting a student or new grad, these planners and journals are practical, motivating picks for 2025.